Opinion
Man Overboard: The Trouble with Toxic Masculinity in Advertising
Opinion by Ryan O’Donnell
Gillette recently celebrated its 30th anniversary on January 13, 2019; while one would think this would lead to a Wolf of Wall Street-esque celebration consisting of binging, babes, and boozing, Gillette decided to flip the script entirely. The sultans of shaving stock unleashed a new advertisement titled “We Believe”, and even changed their slogan to “The Best Men Can Be” to reflect their new ideals. The commercial immediately polarized consumers; it is currently the 25th most disliked video on YouTube, with 34 percent of the video’s comments being deleted within just nine days of being uploaded. However, this firestorm of social media backlash is for all the wrong reasons. Continue reading →
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